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Our Partnership with Creative Werks

Designed in Poland, Made in the USA!
Creative Werks Inc. is an electronics engineering and manufacturing company based in Des Moines, Iowa. Through its CWI Performance brand, the team specializes in RF control systems and custom embedded electronics for OEM and aftermarket applications.

With in-house design, prototyping, and production, Creative Werks brings real-world manufacturing and distribution expertise across marine, automotive, agriculture, and industrial sectors. As needCode’s on-site partner in the United States, they provide local sales and engineering support—pairing hands-on hardware experience with dependable supply chains to accelerate delivery and scale.

Headquarter

Des Moines, Iowa, USA

Founded

1992

Core Expertise

Electronics hardware & electromechanical systems

Industries Served

Marine, Automotive, Agriculture, Industrial

We work with Industry Leaders

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The Partnership

The partnership between Creative Werks Inc. and needCode brings together two complementary strengths: proven hardware and manufacturing expertise in the United States, and advanced software development and IoT innovation from Europe.


Creative Werks, with its deep experience in electronics hardware, electromechanical systems, and product distribution, serves as our on-site partner in North America. Their team provides local sales, engineering support, and hands-on knowledge of industries such as marine, agriculture, automotive, and industrial automation.


needCode contributes its core expertise in embedded software development, IoT architectures, low-power system design, and connectivity technologies (UWB, BLE, Wi-Fi, Matter). With this know-how, we ensure that products are not only functional but also scalable, secure, and future-ready.


Together, we deliver end-to-end solutions—from hardware and firmware to complete connected systems—helping customers accelerate time-to-market, reduce risk, and unlock new opportunities for innovation.

Key aspects of the partnership

01

Production & Distribution Expertise

Creative Werks brings decades of real-world manufacturing and distribution know-how. With proven experience across marine, agriculture, automotive, and industrial markets, they provide reliable execution and industry insights directly from the U.S.

02

Software Development Excellence

needCode delivers advanced IoT and embedded software, from firmware to cloud integrations. Our expertise in low-power design ensures efficient, scalable, and secure systems tailored for modern connected products.

03

Hardware Design Capabilities

Together we design and integrate electronics at every level—from custom hardware modules to complete embedded platforms—bridging the gap between concept and large-scale production.

04

Connectivity & IoT Know-How

The partnership unites deep knowledge of wireless technologies, including UWB, Bluetooth Low Energy, Wi-Fi, and Matter. This enables us to build solutions that are interoperable, future-ready, and optimized for performance.

Proudly Certified for Excellence and Security

needCode is officially certified for:

ISO 9001:2015 – Quality Management
ISO/IEC 27001:2022 – Information Security
ISO 9001_2015 ISO - IEC 27001_2022
ISO certifications reflect our focus on delivering reliable IoT solutions, smart product development, and secure technology services.

Areas of Collaboration

Full Cycle Project Development

From concept, prototyping, and system design through software development, testing, and deployment—delivering complete, production-ready solutions.

Embedded Systems Integration

Combining hardware, firmware, and connectivity into cohesive solutions. This includes low-power optimization, seamless IoT integration, and ensuring reliability across diverse industries.

Market-Ready Solutions for North America

With Creative Werks as the U.S. partner, we provide local engineering support, compliance readiness, and scalable manufacturing to accelerate time-to-market.

Case Study Highlight – Boat Lift Modernization

%

ROI over 3 years

2-3 months

Payback Period

$

Total Delivered Value
over 3 years

The Challenge

Traditional boat lift systems relied on mechanical controls with limited functionality. End users lacked modern features such as remote monitoring, mobile control, and system feedback—leaving a gap between customer expectations and existing product capabilities.

The Solution

In collaboration with Creative Werks, needCode developed a next-generation IoT-enabled boat lift controller. The solution combined custom hardware and firmware design with low-power connectivity (Bluetooth Low Energy) and a dedicated mobile application. This integration modernized the system, adding user-friendly controls, real-time monitoring, and cloud-ready functionality.

The Impact

The upgraded solution extends the lifecycle of existing equipment, enhances user experience, and enables premium product positioning in the marine market. With scalable architecture and smart connectivity, the platform creates opportunities for ongoing feature expansion and aftermarket services.
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“I think the key takeaway from needCode is their ability to adapt and understand the customer's requirements. That took away probably a large portion of what could have been a lot of development time and expense for both companies.”
Bob Folkestad
President at Creative Werks
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Strategic Impact

Partnering with Creative Werks enables us to deliver more than just technology—it creates measurable business value for our clients.
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  • Faster Time-to-Market
    By combining local U.S. engineering and support with European software expertise, we accelerate development cycles and reduce the time from concept to market-ready product.
  • End-to-End Solutions
    From hardware design and firmware to production and cloud connectivity, clients benefit from a single partnership that covers the entire product lifecycle.
  • Multi-Industry Expertise
    Experience across marine, automotive, agriculture, and industrial sectors ensures that solutions are both versatile and proven in demanding environments.
  • Scalable Innovation
    Every system is designed for low power consumption, secure connectivity, and future standards—ensuring long-term reliability and room for growth.

Testimonials

“I think the key takeaway from needCode is their ability to adapt and understand the customer's requirements. That took away probably a large portion of what could have been a lot of development time and expense for both companies.”
Bob Folkestad
Bob Folkestad
President at Creative Werks
“One aspect that truly sets needCode apart is its profound expertise in firmware development. Their proficiency in various programming languages, embedded systems and hardware architecture is truly impressive. When faced with difficult problems, their strong problem-solving skills and analytical mindset shine through, allowing them to overcome obstacles with remarkable ease.”
avatar Semeh Sarhan
Semeh Sarhan
CEO at Xtrava
“I worked with needCode while leading the NWTN-Berlin team in 2018. A big chunk for our FW development has been outsourced to them and they had proven to iterate very quickly, following specs and deliver on time. It was great working with them. I recommend working with needCode’s team on any Embedded SW development.”
avatar Marco Salvioli Mariani
Marco Salvioli Mariani
CTO at NWTN Berlin GmbH
“needCode Team proved to be one of the best engineers I have ever met. The part I like the most about the team is the more difficult an obstacle seems to be, the more motivated they were to find a solution and a way forward.”
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Szymon Słupnik
CTO at Silvair
“needCode is an outstanding partner. Their quick follow-up, scalability, and extensive professional network set them apart. Their expertise in wireless technologies has been valuable, supporting us from low-level drivers to architecture discussions.”
avatar Tim Allemeersch
Tim Allemeersch
Director at Qorvo, Inc.
“needCode did a great job improving the firmware of the Vai Kai connected toys and developing new features, surpassing our expectations multiple times. I would definitely recommend hiring Bartek and needCode for the embedded software projects!”
avatar Matas Petrikas
Matas Petrikas
CEO & Co-founder
at Vai Kai UG

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Manufacturing

Modern manufacturing machines are typically equipped with IoT sensors that capture performance data. AIoT technology analyzes this sensor data, and based on vibration patterns, the AI predicts the machine's behavior and recommends actions to maintain optimal performance. This approach is highly effective for predictive maintenance, promoting safer working environments, continuous operation, longer equipment lifespan, and less downtime. Additionally, AIoT enhances quality control on production lines.

For example, Sentinel, a monitoring system used in pharmaceutical production by IMA Pharma, employs AI to evaluate sensor data along the production line. The AI detects and improves underperforming components, ensuring efficient machine operation and maintaining high standards in drug manufacturing.

Logistics & supply chain

IoT devices - from fleet vehicles and autonomous warehouse robots to scanners and beacons - generate large amounts of data in this industry. When combined with AI, this data can be leveraged for tracking, analytics, predictive maintenance, autonomous driving, and more, offering greater visibility into logistics operations and enhancing vendor partnerships.

Example: Amazon employs over 750,000 autonomous mobile robots to assist warehouse staff with heavy lifting, delivery, and package handling tasks. Other examples include AI-powered IoT devices such as cameras, RFID sensors, and beacons that help monitor goods' movement and track products within warehouses and during transportation. AI algorithms can also estimate arrival times and forecast delays by analyzing traffic conditions.

Retail

IoT sensors monitor movement and customer flow within a building, while AI algorithms analyze this data to offer insights into traffic patterns and product preferences. This information enhances understanding of customer behavior, helps prevent stockouts, and improves customer analytics to drive sales. Furthermore, AIoT enables retailers to deliver personalized shopping experiences by leveraging geographical data and individual shopping preferences.

For instance, IoT sensors track movement and customer flow, and AI algorithms process this information to reveal insights into traffic patterns and product preferences. This ultimately leads to better customer understanding, stockout prevention, and enhanced sales analytics.

Agriculture

Recent research by Continental reveals that over 27% of surveyed farmers utilize drones for aerial land analysis. These devices capture images of crops as they are and transmit them to a dashboard for further assessment. However, AI can enhance this process even further.

For example, AIoT-powered drones can photograph crops at various growth stages, assess plant health, detect diseases, and recommend optimal harvesting strategies to maximize yield. Additionally, these drones can be employed for targeted crop treatments, irrigation monitoring and management, soil health analysis, and more.

Smart Cities

Smart cities represent another domain where AIoT applications can enhance citizens' well-being, facilitate urban infrastructure planning, and guide future city development. In addition to traffic management, IoT devices equipped with AI can monitor energy consumption patterns, forecast demand fluctuations, and dynamically optimize energy distribution. AI-powered surveillance cameras and sensors can identify suspicious activities, monitor crowd density, and alert authorities to potential security threats in real-time, improving public safety and security.

For example, an AIoT solution has been implemented in Barcelona to manage water and energy sustainably. The city has installed IoT sensors across its water supply system to gather water pressure, flow rate, and quality data. AI algorithms analyze this information to identify leaks and optimize water usage. Similarly, smart grids have been introduced to leverage AI to predict demand and distribute energy efficiently, minimizing waste and emissions. As a result, these initiatives have enabled the city to reduce water waste by 25%, increase renewable energy usage by 17%, and lower greenhouse gas emissions by 19%.

Healthcare

Integrating AI and IoT in healthcare enables hospitals to deliver remote patient care more efficiently while reducing the burden on facilities. Additionally, AI can be used in clinical trials to preprocess data collected from sensors across extensive target and control groups.

For example, intelligent wearable technologies enable doctors to monitor patients remotely. In real-time, sensors collect vital signs such as heart rate, blood pressure, and glucose levels. AI algorithms then analyze this data, assisting doctors in detecting issues early, developing personalized treatment plans, and enhancing patient outcomes.

Smart Homes

The smart home ecosystem encompasses smart thermostats, locks, security cameras, energy management systems, heating, lighting, and entertainment systems. AI algorithms analyze data from these devices to deliver context-specific recommendations tailored to each user. This enables homeowners to use utilities more efficiently, create a personalized living space, and achieve sustainability goals.

For example, LifeSmart offers a comprehensive suite of AI-powered IoT tools for smart homes, connecting new and existing intelligent appliances and allowing customers to manage them via their smartphones. Additionally, they provide an AI builder framework for deploying AI on smart devices, edge gateways, and the cloud, enabling AI algorithms to process data and user behavior autonomously.

Maintenance (Post-Release Support)

When your product is successfully launched and available on the market we provide ongoing support and maintenance services to ensure your product remains competitive and reliable. This includes prompt resolution of any reported issues through bug fixes and updates.

We continuously enhance product features based on user feedback and market insights, optimizing performance and user experience.

Our team monitors product performance metrics to identify areas for improvement and proactively addresses potential issues. This phase aims to sustain product competitiveness, ensure customer satisfaction, and support long-term success in the market.

Commercialization (From MVP to Product

Our software team focuses on completing the full product feature range, enhancing the user interface and experience, and handling all corner cases. We prepare product software across the whole lifecycle by providing all necessary procedures, such as manufacturing support and firmware upgrade.

We also finalize the product's hardware design to ensure robustness, scalability and cost-effectiveness.

This includes rigorous testing procedures to validate product performance, reliability, and security. We manage all necessary certifications and regulatory compliance requirements to ensure the product meets industry standards and legal obligations.

By the end of this phase, your product is fully prepared for mass production and commercial deployment, with all documentation and certifications in place.

Prototyping (From POC to MVP)

Our development team focuses on implementing core product features and use cases to create a functional Minimum Viable Product (MVP). We advance to refining the hardware design, moving from initial concepts to detailed PCB design allowing us to assemble first prototypes. Updated documentation from the Design phase ensures alignment with current project status. A basic test framework is established to conduct preliminary validation tests.

This prepares the product for real-world demonstrations to stakeholders, customers, and potential investors.

This phase is critical for validating market readiness and functionality before proceeding to full-scale production.

Design (From Idea to POC)

We meticulously select the optimal technology stack and hardware components based on your smart product idea with detailed use cases and feature requirements (Market Requirements Document / Business Requirements Document). Our team conducts thorough assessments of costs, performance metrics, power consumption, and resource requirements.

Deliverables include a comprehensive Product Requirements Document (PRD), detailed Software Architecture plans, an Initial Test Plan outlining validation strategies, Regulatory Compliance Analysis to ensure adherence to relevant standards, and a Proof of Concept (POC) prototype implemented on breakout boards.

This phase aims to validate the technical feasibility of your concept and establish a solid foundation for further development.

If you lack a validated idea and MRD/BRD, consider utilizing our IoT Strategic Roadmap service to gain insights into target markets, user needs, and desired functionality. Having a structured plan in the form of an IoT Strategic Roadmap before development begins is crucial to mitigate complications in subsequent product development phases.