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Smart Product Optimization

Improve the efficiency and effectiveness of your products with our Smart Product Optimization services. With multi-dimensional product analysis, we focus on maximizing operational excellence and customer satisfaction to strengthen your product competitiveness.

We work with Industry Leaders

Free Technical Audit

Begin our collaboration with a complimentary technical audit. This service applies at any stage of your product lifecycle. Starting early, such as during idea validation or design phases, saves you valuable time and resources. It also applies to market ready products to identify possible improvements and optimizations.

We offer a free two-hour session where we will discuss your product features, use cases and further development plans.

Based on the information obtained, we evaluate the choice of technology and product components and prepare suggestions for improvements and optimizations, focusing on communication, security, compliance, scalability, user experience, energy consumption and costs.

Our Free Technical Audit is an entry point to identify dimensions that require deeper analysis and plan next steps to reach your product technical excellence.
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Why to optimize your Smart product?


Connectivity Issues

Addressing connectivity issues improves user experience by ensuring reliable and seamless interactions with your product, leading to increased customer satisfaction and loyalty.


High Power Consumption

Optimizing power consumption not only enhances user experience by prolonging battery life or reducing energy costs but also contributes to environmental sustainability, reflecting positively on your brand.


Poor UX/UI

Enhancing UX/UI design improves usability, making your product more intuitive and enjoyable to use. This can reduce frustration, increase user engagement, and boost overall satisfaction.


Memory Resources Shortage

Reducing memory utilization allows for further improvements in product functionality and performance. This optimization can extend the product life cycle, by ensuring capacity of new features in existing design to enhance long-term customer value.


Low Performance

Maximizing usage of available computing power directly enhances user experience by ensuring faster response times, smoother operation, and even more functionality under various conditions.



By optimizing for new standards and cybersecurity measures, you prepare your product to adapt to evolving technological trends and consumer expectations. This proactive approach ensures longevity and competitiveness in the market.

What do we do during Smart Product Optimization?

We conduct a thorough technical audit of your existing product across six high-level categories: connectivity, power consumption, performance and resources, user experience, lifecycle management, and security and compliance.

What will you receive after the technical audit?

You will receive a detailed report on each category and dimension, presented by the CEO, including suggestions for product improvements based on industry best practices.

Within that service, we can apply changes that offer immediate benefits. For more complex improvements, we recommend you to learn more about our Product Development Service and consider the next product iteration.

Why should you choose needCode?

Collaboration with Microcontroller Manufacturers

We partner closely with top microcontroller manufacturers, guiding the development from chip design to implementing communication stacks and SDKs. This collaboration ensures our solutions leverage the latest hardware advancements, delivering optimized performance and seamless integration for your IoT devices.

Technological excellence

We use proven technologies and industry standards that we also co-authored, such as BLE, and work with microcontrollers at every level to ensure product reliability and market readiness.

Expertise and Experience

Our team has extensive experience in smart product development, ensuring high-quality solutions tailored to your specific needs. We focus on developing small, low-power devices with reliable connectivity, including Wi-Fi, Bluetooth, Zigbee, and LoRaWAN.

Proven Track Record

We have a history of successful projects and satisfied clients, demonstrating our ability to deliver results. From startups to corporations, we apply our expertise consistently, ensuring successful outcomes across diverse client needs and scales.

End-to-End Solutions

We provide comprehensive services from initial concept design through to final deployment, streamlining the development process. Our robust project management ensures timely delivery and adherence to budget, while our rigorous quality assurance guarantees high standards and reliable performance at every stage.


“One aspect that truly sets needCode apart is its profound expertise in firmware development. Their proficiency in various programming languages, embedded systems and hardware architecture is truly impressive. When faced with difficult problems, their strong problem-solving skills and analytical mindset shine through, allowing them to overcome obstacles with remarkable ease.”
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Semeh Sarhan
CEO at Xtrava
“I worked with needCode while leading the NWTN-Berlin team in 2018. A big chunk for our FW development has been outsourced to them and they had proven to iterate very quickly, following specs and deliver on time. It was great working with them. I recommend working with needCode’s team on any Embedded SW development.”
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Marco Salvioli Mariani
CTO at NWTN Berlin GmbH
“needCode Team proved to be one of the best engineers I have ever met. The part I like the most about the team is the more difficult an obstacle seems to be, the more motivated they were to find a solution and a way forward.”
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Szymon Słupnik
CTO at Silvair
“needCode is an outstanding partner. Their quick follow-up, scalability, and extensive professional network set them apart. Their expertise in wireless technologies has been valuable, supporting us from low-level drivers to architecture discussions.”
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Tim Allemeersch
Director at Qorvo, Inc.
“needCode did a great job improving the firmware of the Vai Kai connected toys and developing new features, surpassing our expectations multiple times. I would definitely recommend hiring Bartek and needCode for the embedded software projects!”
A Testimonial picture
Matas Petrikas
CEO & Co-founder
at Vai Kai UG

Case studies

Let's work on your next project together

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Bartek Kling
Bartek Kling
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Maintenance (Post-Release Support)

When your product is successfully launched and available on the market we provide ongoing support and maintenance services to ensure your product remains competitive and reliable. This includes prompt resolution of any reported issues through bug fixes and updates.

We continuously enhance product features based on user feedback and market insights, optimizing performance and user experience.

Our team monitors product performance metrics to identify areas for improvement and proactively addresses potential issues. This phase aims to sustain product competitiveness, ensure customer satisfaction, and support long-term success in the market.

Commercialization (From MVP to Product

Our software team focuses on completing the full product feature range, enhancing the user interface and experience, and handling all corner cases. We prepare product software across the whole lifecycle by providing all necessary procedures, such as manufacturing support and firmware upgrade.

We also finalize the product's hardware design to ensure robustness, scalability and cost-effectiveness.

This includes rigorous testing procedures to validate product performance, reliability, and security. We manage all necessary certifications and regulatory compliance requirements to ensure the product meets industry standards and legal obligations.

By the end of this phase, your product is fully prepared for mass production and commercial deployment, with all documentation and certifications in place.

Prototyping (From POC to MVP)

Our development team focuses on implementing core product features and use cases to create a functional Minimum Viable Product (MVP). We advance to refining the hardware design, moving from initial concepts to detailed PCB design allowing us to assemble first prototypes. Updated documentation from the Design phase ensures alignment with current project status. A basic test framework is established to conduct preliminary validation tests.

This prepares the product for real-world demonstrations to stakeholders, customers, and potential investors.

This phase is critical for validating market readiness and functionality before proceeding to full-scale production.

Design (From Idea to POC)

We meticulously select the optimal technology stack and hardware components based on your smart product idea with detailed use cases and feature requirements (Market Requirements Document / Business Requirements Document). Our team conducts thorough assessments of costs, performance metrics, power consumption, and resource requirements.

Deliverables include a comprehensive Product Requirements Document (PRD), detailed Software Architecture plans, an Initial Test Plan outlining validation strategies, Regulatory Compliance Analysis to ensure adherence to relevant standards, and a Proof of Concept (POC) prototype implemented on breakout boards.

This phase aims to validate the technical feasibility of your concept and establish a solid foundation for further development.

If you lack a validated idea and MRD/BRD, consider utilizing our IoT Strategic Roadmap service to gain insights into target markets, user needs, and desired functionality. Having a structured plan in the form of an IoT Strategic Roadmap before development begins is crucial to mitigate complications in subsequent product development phases.